RIOTUS
When co-founding the entertainment-focused website RIOTUS, my main goal was simplicity with voice. I designed the website to ensure my team of writers can display their work prominently in an accessible way, while choosing a brand voice that reflects our collective blend of personalities. RIOTUS thrives on pop culture; therefore, when designing the website’s copywriting and UX, I mixed film & TV references with clear calls to action to make the entire experience seamlessly tailored to the brand.
When creating the editorial section Lightning Recs, I crafted a tagline to explain its purpose.
From sponsorship feature copy to a curated widget to showcase more articles, I utilised my skills in copywriting at every level of the RIOTUS website.
The RIOTUS brand personality I created shines through at every level of the site's functionality.