It’s a writer’s job to sell—whether it’s selling words, ideas, or something more tangible. Writing and marketing often go hand-in-hand; in many of the campaigns I have led or worked on, as part of an award-winning marketing team, I utilised many different skills to achieve that pop all the best initiatives have.

From installations on Times Square to international billboard campaigns, radio show announcements to in-person events, my work has been showcased around the world and back. Campaigns have led to brand partnerships, audience growth, and increases in market value. And the ability to pivot and reach different audiences with an abundance of creativity is worth its weight in gold.

One thing I’ve learned is there’s no such thing as a bad idea when you’ve got the right people—and sometimes the joke suggestion might just be the zing you’re looking for.